Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. Figure 1: Create models for different target markets. There are three new use-cases we support here: Building your account/contact database: B2B buying cycles are a team sport.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

APRIL 7, 2016

Unfortunately, building a single model is not the best way to get started. The fact is that these leads have different dynamics and are driven by different motivating factors. Therefore, buying propensity models are likely to be different and not transferable. . What’s not to like? Quality matters.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100