KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Product videos. Native videos on LinkedIn do extremely well and are familiar enough to adapt for day to day content production. But here are some things to consider for that production: Short videos work best on LinkedIn.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos. B2B marketers looking to get their product or service in front of their audience are now looking to video first.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. But link building is not easy. The Quick Link Building Hits. Tactics that build brand awareness first and inbound links second. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Brand development – what about awareness building, thought leadership, or relationship building?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. See the difference? Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. This is different than lead generation, where the goal is converting traffic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Building the Distribution Channel.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. Build Links. Digital marketers have probably heard the phrase “content is the king and linking is the queen” and it’s no different for Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Depending on your industry, demonstrating thought leadership can take different shapes. Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 23, 2017

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Build Brand Awareness & Loyalty. Share photos of events, products, clients, office initiatives, puppies, animals dressed in funny costumes, etc.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MAY 26, 2016

They are able to connect with buyers interested in their products and make a sale. B2B marketers use social media for completely different reasons than their B2C counterparts. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

FEBRUARY 10, 2021

There are a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. Different from Local Teaser features in that they don’t include reviews. Unfortunately for SEOs, these results often show competitive brands, products or services. Nothing builds trust like reviews.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

SEPTEMBER 13, 2018

Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. The difference was the perceived value that the user was receiving, as well as how hard the fields are to answer. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

AUGUST 6, 2019

Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

APRIL 11, 2017

how-to, product)? I don’t think the attention span really differs in B2C vs. B2B content. There are so many different channels for video distribution and a good video strategy will take advantage of multiple platforms. We’ve seen both in-house and external production used really effectively.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

FEBRUARY 20, 2018

While this sentence does indeed capture what it is we strive to accomplish across clients, there is one word that stands out and truly makes a difference: tailored. Schedule a Product Demo. While this is a solid foundation, we must also understand the ins and outs of our clients’ products and services beneath the surface level.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

AUGUST 14, 2018

About one-third of customers who saw an offensive ad last year talked to others about it, and 17 percent went as far as to encourage others not to use a company’s products. Half of respondents utilize at least eight different channels to build lasting relationships with both current and future customers.

Customer Surveys 120

Customer Surveys Case Study Case Studies Custom Publishing 120

KoMarketing Associates

DECEMBER 22, 2017

Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build a unique set of digital capabilities.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. For instance, Inside.com now has almost a million active email subscribers for their variety of email newsletters based on different topics, like technology, San Francisco, or marketing. Some SaaS companies simply have them for people to ask questions and then promote new product developments.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 12, 2016

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Can You Focus on Culture?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

JULY 31, 2018

Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. Often B2B companies overlook these areas because they want to build links that may reach a wider audience. But having a robust online presence with links from several different types of organizations and websites is more genuine.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

OCTOBER 18, 2018

Like this: Those built-in CTAs can make a big difference – according to AdRoll research – like increasing click-through rates by 285 percent. So, we looked at all the different ways B2B marketers are using call-to-actions in their posts. Most of the call-to-actions used different formats. Actually, only 14.3

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

APRIL 19, 2018

It can happen at the beginning of a program, at the outset of a new product launch, or basically, anytime you want to check in on performance and develop new data-driven content ideas. There are, of course, many different ways to approach a content audit. Are the top results product pages? Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Simply scheduling out several different social media posts on a tool like HootSuite and then not checking for any comments or questions from the user base defeats the purpose of social media as a whole.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

NOVEMBER 8, 2018

Build Brand Awareness. Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. This is useful for an organization that has an audience who may consume content and information online differently. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

SEPTEMBER 10, 2019

But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. This is what your customers will see and work through, so it can help to build a vision of what you’re aiming for. B2B ecommerce marketing dwarfs B2C ecommerce. Conclusion.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. The bottom line is if you aren’t connecting emotionally with your customers, you aren’t building a brand. But, what does this mean for B2B online marketers?

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

JUNE 2, 2016

We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward. List building initiatives do not need to focus solely on sales-specific objectives. Social Media Discovery Attribution. Social Attribution in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JUNE 7, 2016

No doubt, among marketers, there is a definite preference for products that are easy to implement and simple to use. But vendors (particularly the larger marketing cloud vendors) are currently more focused on integrating different components of their solutions. However, their focus areas are very different.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

KoMarketing Associates

AUGUST 18, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Product videos. Native videos on LinkedIn do extremely well and are familiar enough to adapt for day to day content production. But here are some things to consider for that production: Short videos work best on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JUNE 27, 2017

They really just get it and video is no different. In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more. Video is no different. Consistency. That is a long time, especially in internet years.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. They can be used in a variety of different ways (some of which we’ll go into below), but the main purpose should be to inform your clients. How does this benefit them?

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

AUGUST 29, 2017

These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers. The Google Analytics Twitter feed is not a typical corporate software feed of product updates and unanswered pleas for help. Google Analytics Blog.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150