Digital B2B Marketing

MAY 24, 2012

Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn’t easy. Don’t Stretch The Truth Your product really does that? Today, case studies, award submissions and product information are ripe with claims that stretch the truth to the breaking point.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results.

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

JUNE 28, 2011

One of the challenges of measuring social media ROI is the return comes in many different forms. What is the return on people talking about your brand and product between each other? How do you measure building real and valuable relationships in social media? Are your answers the returns you are expecting from social media?

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

FEBRUARY 17, 2014

Companies like IBM and Coca-Cola have invested billions in building their brands. Consider this: is the difference between 50% and 53% awareness really going to make that big of a difference in your demand generation results? Would you have been better off with more direct mail, content promotion or telemarketing?

Advertisements 100

Advertisements Advertising Brand Identity Branding 100

Digital B2B Marketing

JULY 31, 2013

App Statistics From a Different Angle. Now let’s look at these stats a bit differently. One thing is immediately clear reading this list: every application here delivers a core service of a company or product. Then, maybe, you can ask about building your own mobile app again. apps per day in Q4 of 2012.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100