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Crimson Marketing

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Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing.

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Steven Wastie, AppDynamics CMO: How to Double Marketing Revenue with Multi-Touch Attribution

Crimson Marketing

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. It’s getting that foundational set of assumptions in place,” Steven says, “that helps you build a capacity model and an early warning system.”

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Save Your Online Brand – Before It’s Too Late

Crimson Marketing

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now? Marketing Tech ).

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Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]

Crimson Marketing

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.

CMO 100
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Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

He gives a master class in the team, tools and transformation needed to build a demand gen program that works. Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. The post Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft.

CMO 100
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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. Your social presence plays a significant role in building brand trust and brand advocates with your buyers. . ” 2. .” B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople.