Trending Sources

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. January can be a good month with leftover sales opportunities but many sales teams face a weak February/March. Week Two :      Each Salesperson sends email/postcards #2 to the same Group A 20 suspects.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? 31 percent named increased sales productivity and effectiveness. Download an eBook?

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. This allowed me to build up some trust with my clients. moment. You can’t.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. Even advertising is content. But with content marketing you are […]. Content Marketing

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. The main difference is that while both profiles leverage relevant attributes, behaviors and preferences, anonymous targeting generally preserves key aspects of user privacy depending on the country. 3.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. First things first: it’s time to build a marketing strategy and end content chaos. Build personas based on internal and external research of your target customer.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Put yourself in their shoes and explore different versions of your target audience. Understand your audience.

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20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. wrote a follow-up post showing how to put these questions into action for a strange product:  How do you use social media to promote a boring product? Still, this had to be said.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success. Luke: I mean the nature of the business world.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

Brand 90

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. This is how I build my business.

Build 100

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. The right message at the right time: With every stage of the buying process, your prospects will want (and accept) different things from you.

Build 153

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Download a sample chapter. Group consensus.

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10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. What do you do to make your commute more productive?

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Most likely it is a very complex stew of ALL these things that build up over time, and this is precisely where social media fits into the equation. First, I am going to give you ONE view. by Mark W.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way. The New Management Foundation for Link Building.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel. Here are the most common questions I get asked here at Act-On: “How did you build your video production studio?”.

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How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

5 easy steps to building ongoing thought-leadership content

Sales Engine

Quantity is important in building library and getting found over time, but quality is what makes the difference in terms of an engaged readership. To build an engaged audience, you must understand who your buyers are, what their issues are, and where they get information from. Hubspot has a decent process for building buyer personas outlined here. 3.

Build 86

Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Lead magnets are an effective technique for gaining a prospect's contact information.

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What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Your goals will be the driving force behind what determines the size of your link building project. Brand building. The post What does it take to launch a link building campaign?

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution. This same reasoning applies to a product, buying, or decision criteria. What Is An Insight? Insights Inadequately Portrayed.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

How To Build Landing Pages That Convert

ScribbleLive

Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. 1. Build trust. home page isn’t a landing page.

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. Start engaging before they become customers.

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. An effective influencer-marketing program capitalizes on third-party influencers to promote your offerings, share your content, and build buzz for a key launch or campaign.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant (or Sales Engineer at some organizations). Tell them. Questions.