Trending Sources

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. This allowed me to build up some trust with my clients. moment. You can’t.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. It was lame.

Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. These should include two different messages based upon your products/services that must excite a net new prospect. 4) Execute on the following tactical plan: Week One : Each salesperson sends email/ postcards # 1 to 20 different suspects in Group A. Each Salesperson begins to call all suspects in Group B.

Build 75

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? 31 percent named increased sales productivity and effectiveness. Download an eBook?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. This is how I build my business.

Build 99

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content marketing can also be ideal for building trust and authority for your brand.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. Even advertising is content. But with content marketing you are […]. Content Marketing

A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Most likely it is a very complex stew of ALL these things that build up over time, and this is precisely where social media fits into the equation. First, I am going to give you ONE view. by Mark W.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. The main difference is that while both profiles leverage relevant attributes, behaviors and preferences, anonymous targeting generally preserves key aspects of user privacy depending on the country.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. Biting your nails. But it should be.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals. 11 Tips for the Most Productive Q1 Ever. Are you a member of the Multiple Productivity Tools Club?

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper. First things first: it’s time to build a marketing strategy and end content chaos. Build personas based on internal and external research of your target customer.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. Put yourself in their shoes and explore different versions of your target audience. Define your vision for success.

Plan 111

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

We asked several different questions whose answers depended in part on whether the respondent had a unified customer database. One lesson is that the exact question really matters, which makes comparing answers across different surveys quite unreliable. But the more interesting insight is there are real differences in the degree of integration involved with sharing customer data.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. That Coupon Content as some have called it is, by its nature aimed at bottom funnel folks who probably know little about my product, brand or genuinely care about either. That of a Content Annuity.

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

When you give people what they value or find useful without expecting anything in return, you build a connection and eventually trust. It’s the driver and the crew that make the difference. You can leverage some of your ideas to help people and build trust. Don’t worry about the sale pitch when you’re sharing ideas and focus on building trust. ” My response.

Trust 111

How to Build a Successful Content Marketing Campaign

bizible

A unique product? Hone in on how you’re different, and use that information as a selling point. Although it doesn’t have to specifically be about your product or service, content you create should attract your target audience and stay relevant to the general realm of what you do. It’s not enough for your marketing efforts to attract just anyone. Analyze the Competition.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success. Luke: I mean the nature of the business world.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different. Communty-building community building Not making that up. Thanks. Comments Thanks Steve!

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Download a sample chapter. Group consensus.

B2C 76

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. The right message at the right time: With every stage of the buying process, your prospects will want (and accept) different things from you.

Build 153

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

Build 88

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). It saves me at least a half hour and a loss of momentum during my most productive time of day.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. Showcase reviews: Social Media Examiner (Productivity). Online Time-Tracking Apps.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel. Here are the most common questions I get asked here at Act-On: “How did you build your video production studio?”.

Video 99

Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. 21 Tips to Stay Productive When You're Working at Night. 3) Set a hard deadline.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution. This same reasoning applies to a product, buying, or decision criteria. Confusing it is. What Is An Insight? What do I mean?

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. But many of your marketing targets are less visible.

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. An effective influencer-marketing program capitalizes on third-party influencers to promote your offerings, share your content, and build buzz for a key launch or campaign.