Trending Sources

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. This allowed me to build up some trust with my clients. moment. You can’t.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. The main difference is that while both profiles leverage relevant attributes, behaviors and preferences, anonymous targeting generally preserves key aspects of user privacy depending on the country. 3.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link building and content marketing are two profoundly different strategies and each has their respective strengths and weaknesses.

Content Methodology: A Best Practices Report

modern media landscape, the “If you build it, they will come” mindset is doomed to. To compete, modern organizations must adopt an always-on approach to building. suppliers, and can help facilitate corporate communications and build company culture. Product and research divisions can provide dynamic. chair for eight different departments. Build up to a Big Idea.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. Even advertising is content. But with content marketing you are […]. Content Marketing

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. wrote a follow-up post showing how to put these questions into action for a strange product:  How do you use social media to promote a boring product? Still, this had to be said.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

content efforts, building out cohesive strategies that. of allocating existing budgets differently? emerged with smart products that offer features like. attention from a high level of production to. increase productivity. still experimenting with different options. and what’s not, weighting audience-building or. Copyright © 2015 Contently. How does.

The 7 Building Blocks of a Solid Content Marketing Plan

Visually

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Put yourself in their shoes and explore different versions of your target audience. Understand your audience.

Plan 105

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. First things first: it’s time to build a marketing strategy and end content chaos. Build personas based on internal and external research of your target customer.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. This is how I build my business.

Build 96

Social Media Manager vs. Online Community Manager: Same or Different?

Leader Networks

One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" For larger organizations new to these rapidly evolving specialties, they strive to find and describe the commonalities rather than highlight the differences in the two roles. Ahh, but wait.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Most likely it is a very complex stew of ALL these things that build up over time, and this is precisely where social media fits into the equation. First, I am going to give you ONE view. by Mark W.

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. Start engaging before they become customers.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

Brand 86

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline. 1. Speaking with authority adds value to your brand, builds brand awareness, and establishes trust.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution. This same reasoning applies to a product, buying, or decision criteria. What Is An Insight? Insights Inadequately Portrayed.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about.  2. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different. Communty-building community building Not making that up. No advice needed, thanks.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant (or Sales Engineer at some organizations). Tell them. Questions. 

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” ” The mix ends up being different for every brand.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada. The new buying process.

Build 135

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Download a sample chapter. Group consensus.

B2C 80

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. What do you do to make your commute more productive?

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

3 Elements For Building Better Landing Pages

ANNUITAS

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. By following some best practices guidelines, you can build a solid foundation for your landing page that will enhance successful email marketing programs. Visual Hierarchy-. Be bold.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different.

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Your goals will be the driving force behind what determines the size of your link building project. Brand building. The post What does it take to launch a link building campaign?

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. An effective influencer-marketing program capitalizes on third-party influencers to promote your offerings, share your content, and build buzz for a key launch or campaign.

Personalization is Different From Customization

ActiveDEMAND

Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? ’ moment when content adapts itself based on a user’s profile, providing something fresh, different and possibly unexpected. The post Personalization is Different From Customization appeared first on ActiveDEMAND.

7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard

Hubspot

For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time. Productivity is something we'll have to continue working on for the rest of our lives. Image Credit: Austin Kleon.

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. The right message at the right time: With every stage of the buying process, your prospects will want (and accept) different things from you.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way. The New Management Foundation for Link Building.