Lauren is a community consultant with a specialty in building employee-to-employee communities. IBM , Cisco and Zappos are improving employee engagement and productivity through this transparent and open model that mirrors the consumer world in which they operate. Today’s organizations have communities based around geographies, functions, roles, products – many different domains. If your community managers spend time helping your accounts get familiar with existing resources, products or services, this could generate new revenue and help you to grow your business. MORE >>

Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Nine Tools for Your Link-Building Toolkit by ClickZ. Julie Batten offers nine key elements to include in a link-building toolkit–such as lists of targeted keywords and directories–to make link-building efforts more efficient and productive. 71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2 by Search Engine Land. The 30-minute-a-day link building plan by iMedia Connection. Share this on Bebo. Digg this! MORE >>

by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. It may not be directly related to your solution, but you’ll build more credibility, internally and externally. Build a Message Board. Traditional positioning documents do a great job of translating product features into high-level messaging. Talk the Topic, Not the Product. MORE >>

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Most likely it is a very complex stew of ALL these things that build up over time, and this is precisely where social media fits into the equation. We build our emotional attachments with companies and brands like the way we build our friendships — through lots of small, consistent interactions that lead to deeper forms of engagement. First, I am going to give you ONE view. MORE >>

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. 10 Steps to a Building a Successful Content Marketing Strategy. Writing educational, helpful content can be useful in building trust. To help customers, you can’t write about your products. They don’t care about your products or your features. By Gerardo Dada. Become an Expert. MORE >>