Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Vision Edge Marketing

APRIL 9, 2024

Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. These firms reflect the idea, “If we build it, they will come.”

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

G2M Solutions

OCTOBER 10, 2023

A lack of productivity. The new way forward is to concentrate on making reps more effective in their interactions and implementing best practices with regards to productivity. Mobile Prospecting: Stay productive on the go with mobile-friendly features. Workflows: Create customised processes for different sales stages.

Budget Programs 62

Budget Programs Software Product Allocation 62

Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

Salesforce Marketing Cloud

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Often, presenters are tempted to just reuse marketing positioning language. No pressure, right?

Product 98

Product Customer Satisfaction Planning Automation 98

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. Glass walls, sliding doors, and open floor plans can facilitate this connection.

Trends 65

Trends Ad Building Product Planning 65

Marketing Insider Group

APRIL 15, 2024

You’ve probably heard a lot about influencers in the consumer space, but B2B creators are a different breed. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. Who Are B2B Creators? So, why is niche focus so valuable?

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Trade Press Services

FEBRUARY 12, 2024

Six years later, he was recognized as a top athlete at his university, winning numerous awards, was accepted onto the ESPN Academic All-America Team, and was presented with his university’s presidential medal. The beauty of the atomic habit method is that it builds upon itself, creating momentum and ensuring progress.

Product 90

Product Rules Press Paper 90

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Developing data-driven products and applications. Image: Gartner and Amplitude.

Analytics 108

Analytics Allocation Product Work Management 108

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. Do you have a budget for your content production? Make it about them.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. Of course, having a superior product or service still matters. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Conversica

APRIL 28, 2021

The use cases for AI Assistants are different for different teams. There is, admittedly, a difference between simple chatbots and website chat powered by Conversational AI, both in its construction and purpose. Customer Success teams, on the other hand, use AI Assistants to regularly touch base with their customer accounts.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Customer Experience Matrix

APRIL 15, 2024

This poses an obvious threat to customer cloud vendors like Salesforce, in good part because it expands the ability of IT and data teams to build their own solutions rather than buying them. Remember that most customer systems – even today – are stand-alone, self-contained products that maintain their own databases.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. Your strategy should be diverse and adaptable, catering to different audience segments.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. However, Bay suggests taking a different approach by focusing on the prospect’s priorities and challenges from the outset. Your quest for effective cold-calling strategies stops now. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. That means new products and innovations that support those needs.

Service 133

Service Product B2B Conference 133

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. Is there a way to do it where I don’t have to manage 15 different invitations? With some creativity, LiveDocs can open a world of opportunity across different assets used by your sales and marketing teams.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Explore Slack. Do a meeting audit.

Work Management 98

Work Management Product Gartner Deliverability 98

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

FEBRUARY 22, 2022

Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. ” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. Next is a quick look at how these two areas of marketing differ as well as how they overlap. Next is a quick look at how these two areas of marketing differ as well as how they overlap.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. Proper Training. Training is a broad concept.

Product 52

Product Tips Work Management Ad Frequency 52

Webbiquity

MARCH 31, 2022

Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 134

Social Media Product Media Work Management 134

Webbiquity

JANUARY 25, 2024

Here are six considerations to keep in mind as you build a culture of innovation in your business. Instead, build “failure” into your mode and allow your team to explore and experiment. Use resources such as the blog BuildOps for a deeper insight into different areas of businesses.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. Ensuring consistency will build trust and add value to your promotional materials. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324