Go Beyond SEO

JUNE 7, 2023

With literally millions of people using search engines to find products and services, that’s where you need to be to stay competitive. SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

With literally millions of people using search engines to find products and services, that’s where you need to be to stay competitive. SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results.

SEO 78

SEO Ads Google SERP 78

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

APRIL 18, 2024

Target users. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Available resources.

Marketing AI 115

Marketing AI Paid Search Agency Generation Enterprise Management 115

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Kevin Indig

MAY 29, 2023

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Generative AI results are much more expensive than classic web results.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. So AI is, as they say, “not new.”

CMS Development 106

CMS Development SEO Trends API 106

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Sprout Social

APRIL 17, 2024

But where do you start with building a chatbot? 6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? These builders offer a user-friendly interface with customizable templates and network integrations. Here are a few to consider.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Leverage user-generated content.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Generative AI engines generate accurate and personalized answers to any search query. Will there be new tactics to embrace?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Buffer

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. Just like the 1,000s of other small businesses out there, we focused on doing less by building the essentials with Start Page. After all, there were dozens of features we knew users would want.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

chiefmartech

JUNE 4, 2023

A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” ” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Contently

JANUARY 24, 2023

An omnichannel journey might look like this: Websit e : Consumers start their search by exploring product descriptions and reading user reviews online. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 133

Social Media Product Media Work Management 133

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You search for “amazon”; Google shows you results from amazon.com. The difference: brand combination searches can be powerful signals of relevance for generic keywords.

Brand Identity 106

Brand Identity Branding CTR API 106

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. As a part of their digital marketing, marketers try out different activities and also work out various methods and techniques to get success online. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Content Standard

APRIL 16, 2024

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments.

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Outgrow

SEPTEMBER 23, 2020

Outgrow Product Update For September 2020. While the world has been on hold, the busy bees at the Outgrow workshop have been hard at work towards our product updates! We want to be the best we can be for you, and this product update blog is just another step in the right direction! Integration between Google Drive and Outgrow.

Outgrow 52

Outgrow Product Lead Scoring Lead Ranking 52

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Where is your audience most active when researching your products/services?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. They want it to help them find products, solve problems, and get deals. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

DAGMAR Marketing

OCTOBER 26, 2021

Continue reading our Google Guarantee guide to Local Services Ads and learn how. Local Services Ads, or LSAs, can be defined as pay-per-lead advertisements from local businesses that appear at the top of Google’s search results page. These ads are typically the first listings users come in contact with during their online search.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Cost per Lead 111

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Building a good audience and segmenting it based on attributes like intent and value is crucial for success.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Written for users.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52