DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! My next step was understanding who the different sewing machine manufacturers are. One important thing to remember at this point: These are very different messages.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. When your deal closed?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. When your deal closed?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

JANUARY 29, 2019

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Discover companies with a level of maturity that fits your product, and seriously boost win rate. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Some folks think data providers are just list-building firms. Or In ‘n’ Out Burger vs. … any other burger. Myth 1: Contact lists = sales intelligence.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

DECEMBER 11, 2018

Darrin Mossor , DiscoverOrg’s Software Development Manager, points to a few key areas we focused on, to grow in a way that produces an evolving, ever-better product for our customers: Build alignment with leadership. Build an effective, scalable organizational structure. That’s where Product Management comes in.

Paid Search Agency 153

Paid Search Agency Companies Work Management Marketing Management 153

DiscoverOrg

APRIL 24, 2018

That’s a whole different game.”. It is whole different game. What sales activities make the biggest difference? The muscle memory for sales development and closing is very different. Google and Tesla are good examples. It’s not like you’re buying an amazing physical product, like a Tesla. That’s crazy.

Cold Calling 120

Cold Calling Thought Leadership Work Management Marketing Management 120