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B2B Marketing Traction

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Relationships make a difference. Going beyond the boring product pages online? Transparency.

B2B Marketing 100
B2B Marketing Product B2B Trust Marketing 100
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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. Their web presence includes six different languages. There are critical aspects of this case study that I believe made a difference. Distributed content links systematically via different channels.

Work Management 100
Work Management Marketing Management Budget Programs Paid Search Agency 100
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