Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). So what do organizations need to know about Google’s latest foray into social media? What are Google’s future plans for the platform? Google Plus Tips, Tactics and How-To Guides. MORE >>

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. It changed the reason to build a website from “because every business has to have a website” to one where a website can be used to create business and be proven to generate even more. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. Or two or three? MORE >>

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Google Penguin Updates and SEO Shortcuts. Google’s recent Penguin Update comes at a perfect time for a post like this. Google’s goal with the Penguin Update was simply stated: …we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. Learn from them. Absolutely. MORE >>

Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though. Google’s implementation of Circles will usher in  a new paradigm for sharing: one where we no longer focus on where we want to share but instead focus on who we want to share with. Now, Facebook, Twitter, and others will be forced to catch up with the Google + model (though  Facebook could have been leading the change ). futurist Google techologies social mediaThe current state. MORE >>

Revenue is the bottom line for everything in business, no matter how well-disguised in the form of sweetness and light — especially when it comes to selling, marketing, and building thought leadership. Are people discussing your company, your product, your services, or you? All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Social media is people and not a pit full of vipers. MORE >>