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Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. This allowed me to build up some trust with my clients. moment. You can’t.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. 19) Google Dictionary.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. I wrote a follow-up post showing how to put these questions into action for a strange product: How do you use social media to promote a boring product? Still, this had to be said.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content marketing can also be ideal for building trust and authority for your brand.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? Building an audience and networking? And how exactly does Google+ impact search results?

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals. 11 Tips for the Most Productive Q1 Ever. In 2016, Google Home was released in the U.S.,

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. Biting your nails. But it should be.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. Google Review Count: 355. Google Review Count: 183. Google Review Count: 170.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. Put yourself in their shoes and explore different versions of your target audience. Define your vision for success.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

How to Build a Successful Content Marketing Campaign

bizible

A unique product? Hone in on how you’re different, and use that information as a selling point. Although it doesn’t have to specifically be about your product or service, content you create should attract your target audience and stay relevant to the general realm of what you do. Tools like Google Analytics and marketing attribution can be useful to track performance.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different. Communty-building community building Not making that up. Thanks. Comments Thanks Steve!

How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Google may now ignore word order and function words when determining whether an ad should trigger for an exact match keyword. Google’s AdWords Update: The Details. Word Order.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). It saves me at least a half hour and a loss of momentum during my most productive time of day.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.

Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! Products. Pathetic! Events.

Build Your Google Plus Page Following with Topical Pages

WindMill Networking

So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Create a Google+ page for each of those topics. Right?

Build 28

Creating value & new opportunity with Google Helpouts

Confluent Forms

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. I set the rate. I disagree.

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. In this example Brian Dean from Backlinko.com produced Link Building: The Definitive Guide.

How To Build Landing Pages That Convert

ScribbleLive

Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. Build trust. A home page isn’t a landing page.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. Tech company employees are very different from oil and gas workers in the field. January 20, 2014. It’s Not You, It’s Me.

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Trust. Tell it!

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the damage.

Can Google find you in your online store?

Biznology

With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. All that money being spent on building the perfect store needs to be shifted some. Google Prefers Sites with Esprit de Corps. For Google, this means broken links, broken pages, ten-year-old templates.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” ” The mix ends up being different for every brand.

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How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. It all comes down to whether or not anyone knows — or cares to know — who you, your brand, your product, your employer, or your news are. Here’s the secret: who the hell are you?

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME. Sure, that’s a bi-product of SME’s direction over the years, not some mistake these users made, but still.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

So—how do you build those high-quality links? What are the best link-building strategies in a post-Panda world? How can you leverage business relationships and giveaways to quickly build quality backlinks? Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Do You Practice Safe Link Building?

Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Plus, every brain listens, learns, and creates differently. Really?).

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( 7 Ways to Build Credibility When You're a New Leader. Reaching out to more people within your organization sends the message that you’re open to different perspectives.

Build 55

Building a marketing team to fuel triple-digit annual growth

Cloud Potential

In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. This solved the immediate problem and paved the way to building a full team. In another organization we weren’t doing well on sales training, so my first hire was a really good product marketer. Aligning sales and marketing.

Build 30

10 Free Apps Worth Checking Out on the Google App Marketplace

Hubspot

Just take a scroll through Google's Apps Marketplace. The Top 10 Free Apps on the Google App Marketplace. Find it on the Google App Marketplace]. A mind mapping and concept building tool. Find it on the Google App Marketplace]. Find it on the Google App Marketplace]. Find it on the Google App Marketplace]. Find it on the Google Apps Marketplace].

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Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. The goal is to build a more common technical core between pages that speeds up load times. Ebay — AMP’d up 15 million product category pages. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. Google AMP … A User Perspective. No cost.