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From Scratch: Four (Free) List Building Strategies


Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. This allowed me to build up some trust with my clients. moment. You can’t.

Content marketing is NOT link building


It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link building and content marketing are two profoundly different strategies and each has their respective strengths and weaknesses.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. wrote a follow-up post showing how to put these questions into action for a strange product:  How do you use social media to promote a boring product? Still, this had to be said.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

18 Expert Guides to Using Google+ for Business


Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? Building an audience and networking? And how exactly does Google+ impact search results?

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The 7 Building Blocks of a Solid Content Marketing Plan


However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Put yourself in their shoes and explore different versions of your target audience. Understand your audience.

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Two more Google Webmaster Tools tips and tricks


Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! Products. Pathetic! Events.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

Build Your Google Plus Page Following with Topical Pages

WindMill Networking

So what if you could create opt-in subscription lists on Google+? Google+ Circles to Save the Day! When Google first introduced Brand Pages for Google+ last winter, they frequently touted Circles as Google+’s secret weapon for businesses looking to target customers and prospects via social media. Create a Google+ page for each of those topics. Right?

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How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about.  2. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different. Communty-building community building Not making that up. No advice needed, thanks.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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Can Google find you in your online store?


With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. All that money being spent on building the perfect store needs to be shifted some. No For Google, this means broken links, broken pages, ten-year-old templates. Don’t get Google wrong. lives.

How to Build Your Influencers in Social Media


A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Here’s the secret: who the hell are you?  It all comes down to whether or not anyone knows — or cares to know — who you, your brand, your product, your employer, or your news are.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have


In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Lead magnets are an effective technique for gaining a prospect's contact information.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the damage.

10 Easy Ways to Make Your Commute More Productive


But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. Image Credit: Google Play. 5) Listen to a podcast or audiobook.

How To Build Landing Pages That Convert


Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. 1. Build trust. home page isn’t a landing page.

Looking in Google’s funhouse mirror


Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Plus, every brain listens, learns, and creates differently. Really?).

How to Build a Perfect B2B Product Page


There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

7 Ways to Build Credibility When You're a New Leader


We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( T o learn more, check out our free guide to leadership.). Reaching out to more people within your organization sends the message that you’re open to different perspectives.

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Creating value & new opportunity with Google Helpouts

Confluent Forms

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. Tech company employees are very different from oil and gas workers in the field. January 20, 2014. It’s Not You, It’s Me.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. Trust.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” ” The mix ends up being different for every brand.

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.  You Google+ is far ahead of Twitter, and light years ahead of LinkedIn. You most likely search it on Google!

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME. Sure, that’s a bi-product of SME’s direction over the years, not some mistake these users made, but still.

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Building a marketing team to fuel triple-digit annual growth

Cloud Potential

In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. This solved the immediate problem and paved the way to building a full team. In another organization we weren’t doing well on sales training, so my first hire was a really good product marketer. Aligning sales and marketing.

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18 (of the) Best SEO Link Building Guides of 2011


So—how do you build those high-quality links? What are the best link-building strategies in a post-Panda world? How can you leverage business relationships and giveaways to quickly build quality backlinks? Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Do You Practice Safe Link Building?

10 Free Apps Worth Checking Out on the Google App Marketplace


Just take a scroll through Google's Apps Marketplace. The Top 10 Free Apps on the Google App Marketplace. 1) Kami. Find it on the Google App Marketplace]. 2) Mindomo. mind mapping and concept building tool. Find it on the Google App Marketplace]. 3) Weekdone Weekly Reporting. Find it on the Google App Marketplace]. 4) SurveyLegend. Check them out below.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign


While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Find and monitor different resources for content.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Why build individual landing pages? Consider testing color, font, and size, among other characteristics, when building your call to action messaging. Test out something branded, something generic, and something completely different. Consider trying out images of: Products. Products in use. People (happy people, professional people, different demographics, etc.).

Digital Does Not Mean "Just Build a Website"


The problem is digital facsimiles of print products are not what the customer wants. These companies follow the “if you build it, they will come” mentality. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. You can use Google Analytics to measure bounce rate if you are not doing so already.

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms. The best places for your offline list-building promotions. offline list building technologies.

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5 Ways to Help Inside Account Executives Build Their Own Pipeline


This specialization helps both groups stay productive and motivated. And that means your account executives need to start building their own pipeline. Also, share the same time with each prospect (such as 9:30am on Thursday morning) instead of asking each prospect to meet at a different time. Sales referrals should be a no-brainer for building pipeline. Enable Referrals.

The Difference Between B2B and B2C Digital Marketing

Social Media B2B

I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. The method by which people find information has largely become the same, thanks to computing technology and of course Google’s drive to make vast information searchable on every level. What remains the real difference then? Product or service explanation.

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The Best Promotional Product Videos Ever (And Why They Make You Buy)


One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. They represent a brand new company, product, or idea.

Building Your Brand With Google+

Blue Focus Marketing

Now that Google+ has been around for a few years, the benefits have come into sharper focus.  The brilliance of Google+ lies in the variety of engagement opportunities it offers.  With tools like Communities, Hangouts, and Circles, small business owners can simultaneously build broad networks while engaging customers and prospects directly. Narrowing your focus with Hangouts.