build differences 
ViewPoint
MAY 30, 2013
Besides being bright, educated, culturally diverse, sophisticated, sales winners must manage time, stay calm and competitive and be fast and fearless. Seeing Things Differently, Seeing Different Things. David Brock illustrates how people see different things while viewing the same things with a unique image.
ViewPoint
MAY 5, 2015
Simply using names in email subject lines can make an impressive difference. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Here’s a summary: Increased personalization. Better segmentation.
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ViewPoint
MAY 2, 2012
Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. For named accounts, you want to be using social tools for different purposes: researching and building an organizational map to reach the right people. Social Media: What's Hot?
ViewPoint
MAY 7, 2015
Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle. It’s not the next new “trick.”
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