The Point

NOVEMBER 15, 2022

Allowing for a degree of customization that depends on brand awareness, the type of audience, sales cycle, and other variables, here’s a basic approach to build on: First, split your list into two tiers: Tier 1 (high-potential, high-profile target accounts) and Tier 2 (everyone else). How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

JUNE 18, 2013

DC) Today’s buyers are more educated on markets, products, and competitors than ever. As marketers, we segment our messages based on which message resonates with different prospects. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

MARCH 29, 2017

But I’d like to offer a different interpretation. Even simple segmentation: making minor copy changes to emails to accommodate just two different personas, can have a dramatic impact on campaign performance and conversion metrics. The lead funnel is obsolete. Inbound marketing doesn’t work, or at best is grossly inefficient.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50