Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. In order to build relationships with influencers, it is important to communicate on the platforms they’re most active on. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

JANUARY 30, 2018

Whether this be: increased brand awareness, product interest, product purchases or website traffic. Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JULY 19, 2018

Twitter’s own words on this mission: “As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. The difference in posting volume for accounts losing less than 3% and all other percentages is huge, and actually, different to what we expected.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Great, now we can start talking strategy!

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

AUGUST 23, 2017

Influencer marketing has become quite the buzzword, with many different definitions and forms- as you would expect in such a fast moving and evolving category that’s still nascent and fragmented. Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 26, 2016

Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. “Edtech has the potential to reshape the landscape of modern education. ” Vicki A.

Branding 101

Branding Brand Identity Lead Ranking Lead Scoring 101

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 10, 2016

After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues. UGC can be anything from a blog post written by an influencer to a website product review written by consumers. EXPERT OPINIONS.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

FEBRUARY 22, 2017

Employees’ lack of confidence in building personal relationships. This puts you in good stead to focus on a long term influencer relations plan; building relationships with key influencers in which you can reap huge success perhaps 3-6 months down the line. Offering something different to your competitors’ content.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

DECEMBER 7, 2017

These are the influencers that you have chosen to actively engage, build relationships with and work with. Building a relationship with an influencer is also far easier to achieve if you meet in person. This is a great way to make them familiar with your brand and build a relationship before you even approach them to work together.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

AUGUST 26, 2015

September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. It is essential that educators use technology with their students in a way that is open ended and allows for multiple correct answers based on student creativity.”

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50

Onalytica B2B

MAY 12, 2016

Virtual reality has applications in education, health, entertainment, sports, science, telecommunications, military and film, and it is for that very reason the virtual reality industry is growing at such a fast pace. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. LeapMotion.

Work Management 0

Work Management Branding Brand Identity Lead Ranking 0

Onalytica B2B

MARCH 1, 2017

You could be the difference between having a chance of bringing on a client and ultimately standing little to no chance- as social selling starts at the top. 3) Improve company culture. The CEO being on social media will increase the likelihood of their teams taking social media seriously, rather than it being a box tick exercise.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JANUARY 5, 2018

Over time SEO got more difficult, so I had to learn that prioritizing marketing approaches requires a strong knowledge of your product, and to know what the development team are doing. First and foremost is Content Marketing and education through content. WHAT AREAS OF GROWTH HACKING ARE YOU MOST PASSIONATE ABOUT?

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

NOVEMBER 2, 2017

In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials. Focus on long term relationships. Sarah Goodall on employee advocacy.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Demonstrate / promote your product. Some of the ways video can help you do this are: Broadcasting – one to many videos, profiling your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 20, 2017

Each channel has a different audience and culture, meaning that content differs highly- in style, value and the way in which it’s shared. These differences provide completely different user experiences and in turn prompt unique user behaviours, meaning audiences on each platform differ also. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207