KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. They can be used in a variety of different ways (some of which we’ll go into below), but the main purpose should be to inform your clients. How does this benefit them?

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Adobe successfully highlights the different lines of its business through Showcase Pages.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MAY 12, 2016

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Can You Focus on Culture?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. “It

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JULY 30, 2019

When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference. Keep Your Website Active.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Simply scheduling out several different social media posts on a tool like HootSuite and then not checking for any comments or questions from the user base defeats the purpose of social media as a whole.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 29, 2017

It seems nearly impossible that such a large amount of people would have so much in common; however, each and every attendee had three goals in mind – innovation, education, and connections. The bottom line is if you aren’t connecting emotionally with your customers, you aren’t building a brand.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

FEBRUARY 9, 2016

It supports larger brand-building strategies. It’s an asset in PR kits developed to promote new product launches. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build. New Product Introduction.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 18, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Product videos. Native videos on LinkedIn do extremely well and are familiar enough to adapt for day to day content production. But here are some things to consider for that production: Short videos work best on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 27, 2018

When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? Does Keyword Density on a Page Impact Rankings?

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 10, 2021

Building a B2B social media strategy is the first step to creating a successful social media marketing plan. That’s because most of their user base is highly educated and holds positions of power in the business world. It’s impossible to build an effective social media strategy if your social media posts bore your audience.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 30, 2018

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. When most companies sit down to actually build out a marketing automation program, they run into four major hurdles: They need to clean up their data.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

DECEMBER 10, 2019

Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.” We’ve all been told for years to craft content and strategy differently depending on which social media platform we want to be on. So here are ten strategies for how to build your influence and audience on Instagram… and how to actually get some business from it.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

APRIL 6, 2017

They ask this because their industry is too technical or boring to employ the creativity shown in the many different marketing examples by speakers and experts. But they fail to recognize that all they really need is a story and theme that resonates with who would actually buy their product.

B2B 169

B2B Paper Content Lead Ranking 169

KoMarketing Associates

MARCH 6, 2014

For this reason, it’s important to develop a cohesive marketing strategy that employs people at various levels of the organization who can effectively speak to the products and services of the company, and to the target markets those products will benefit. Building Buyer Personas: A Checklist For High-Tech Marketers.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

KoMarketing Associates

MARCH 16, 2017

It’s wise to feed them with different content tailored to their needs and interests, such as news articles to managers or VPs, and research and insights to analysts. I was impressed to hear how many B2B brands were no longer focusing on products or brands, but people. TE: “ We Enable Awesome by All Means”. Final Words.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 120

KoMarketing Associates

APRIL 29, 2020

Vendor content, for better or for worse, is one of the primary sources of information buyers use to evaluate products and services. And the whole point of content marketing was to educate and entertain. It will require you to build some extra time into your content development cycle, but only a week or so.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

APRIL 10, 2014

Chatterjee offers viewers insight to what she calls the “3 Rs of content marketing,” which include: Relevance : Content marketers must build a portfolio of expertise and always keep the reader (very likely a decision-maker) in mind. The information being presented should be trustworthy, cutting-edge, and forward-thinking.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. That being said, there are a few different ways to look at traffic metrics. Web Traffic by Source/Medium. Are users reaching your content organically?

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

JANUARY 11, 2018

These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. It showcases the product that he designed, at the actual location where it’s being used (a university). Product Demonstrations and Photos. Quotes and Statistics.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

JUNE 11, 2019

Sometimes finding a new way to use a product can open up a whole new market. Create ads that help your audience feel what it’s like to succeed with your product. Then present your products or services as the solution. Then present your products or services as the solution. They aren’t testing their call to action.

Facebook 122

Facebook Paid Search Agency Ads B2B 122

KoMarketing Associates

FEBRUARY 17, 2015

Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. Promotion in the content marketing world is very, very different.

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120