Remove build differences

Chris Koch

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There is only one objective in social media: create learning networks

Chris Koch

We’re wired as humans to believe that we are each unique and different—indeed, this perception shoulders the bulk of our self-esteem. In the course of hundreds of interviews with companies over my career, the “yes but we’re different” mantra was a familiar refrain. The enticements are ideas and education.

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Why bother with thought leadership? Five questions and answers.

Chris Koch

This depends on whether the products and services themselves are knowledge intensive. In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., How was it different from branding/other marketing initiatives that were carried out earlier?