Remove build differences

B2B Marketing Traction

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Let’s look at some of the differences and opportunities on both platforms. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. The Demographic is Different on Instagram and Pinterest. Instagram, not so much.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You can achieve many different objectives with an email newsletter. Educate your customers about your products and services? Build a relationship with your customers? Try some different options and watch the open and click-through rate. Provide news about your company and employees? Contact New Incite today.

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

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