Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 92

Work Management Marketing Management Differentiation Education 92

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

Education 59

Education Trends Ethics Barriers 59

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. You import your product information into our system, and from there we export it to any number of platforms – I think we’re somewhere around the 2,500 mark.”. Building an online customer education hub.

Education 127

Education Advertising Agencies Paid Search Agency Work Management 127

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 99

Education B2B Thought Leadership B2B Thought Leadership 99

Choozle

OCTOBER 1, 2021

Among the unique team member perks we provide, we encourage everyone to use their $250 education stipend each quarter to enroll in courses, classes, or workshops to further their personal and/or professional knowledge. We learned the fundamentals of floral design while actually building a bouquet to take home.

Education 104

Education Paid Search Agency Companies Class 104

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Launch Marketing

AUGUST 2, 2023

Beyond lead generation power, content marketing directly communicates with your target audience to explain how your product or service can address their unique pain points. When it comes to a B2B product or service launch, these benefits are valuable as educating potential buyers can promote awareness and begin to cultivate leads.

Top of Funnel 118

Top of Funnel Product B2B Marketing Marketing Strategy 118

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

seo.co

OCTOBER 12, 2021

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Types of Backlink Sources. Source Diversity.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers. They offer a lot of information for different audiences, including teachers and parents, to promote oral hygiene.

Education 92

Education Brand Identity Branding Marketing Management 92

Navigate the Channel

JULY 30, 2023

and it kept the focus on their products. 2) People Make the Difference It sounds superficial, but attractive, engaging people bring a booth alive. Dated designs stood out for all the wrong reasons, and like an old website, they seemed to unfairly date the products they promoted. Sound boring? It wasn’t.

Product 65

Product Ad Building Tips Trade Show 65

Kaon

OCTOBER 13, 2020

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. Among the most effective though is the implementation of a virtual 3D product strategy. The draw to consumers has to be an experience, rather than just a store full of products.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Navigate the Channel

JULY 27, 2023

As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age. Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Product education is an important resource for our team and for our customers.

Education 74

Education Product Training Work Management 74

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Your customers will likely be very different from one another, and more than likely have different needs.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

ConvertKit

NOVEMBER 11, 2020

Digital product ideas to sell online. Educational resources. What digital product will you sell? Client work, content creation, product development, accounting, inbox management…you get the idea. Enter digital products. Digital products offer creators the ability to earn scalable passive income.

Product 121

Product Template Work Management Marketing Management 121

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Types of sales certifications (and the ones I recommend) The most common certifications cover core sales competencies, sales methodologies, sales products, and management.

Education 52

Education Training Communities Cold Calling 52

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. However, Bay suggests taking a different approach by focusing on the prospect’s priorities and challenges from the outset. Your quest for effective cold-calling strategies stops now. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Scoop.it

FEBRUARY 18, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customers create a win-win situation by providing information that their customers crave while building long-lasting relationships.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Optinmonster

FEBRUARY 9, 2023

Want to know how to market digital products successfully? Marketing digital products has its own unique challenges and opportunities. So you’ll need a smart digital product marketing strategy to get the results you want. In this article, we’ll go over the best strategies for marketing all types of digital products.

Product 90

Product Marketing Strategy Marketing & Strategy Webinar Metrics 90

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Four things your marketing department can do to increase sales productivity: 1.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. To sell them you need to educate prospects.

Startups 100

Startups Peer-to-peer Studies Ideal Customer Profiles 100

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

FEBRUARY 20, 2023

Raising your conversion rate is simple – but first, it’s important to understand the different types of customer actions that are considered conversions. Site visitors interested in your company’s products and services are likely to turn into prospective customers. Include how to use products and services.

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

APRIL 18, 2024

Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools. This is one of the best ways to deliver value and build trust over time with your leads.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Buffer

JANUARY 20, 2023

It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. A product launch can generate a lot of conversations with our customers. The Product Marketing Manager will start drafting the comms for the launch, including the emails, blog posts and social content.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

ConvertKit

DECEMBER 27, 2020

7 tips on how to create a great onboarding experience for digital products + examples. Step by step guide: How to leverage email in customer onboarding for digital products. Not only is it frustrating, but it means you’re stuck with a product you don’t know how to use. In short, they set your customers up for success.

Product 104

Product Top of Funnel Digital Marketing Funnels Terms and Conditions 104

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. Your strategy should be diverse and adaptable, catering to different audience segments.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45