We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! It means tablets, people are going to be consuming your content on several different devices. Build momentum. Keep building your content and build on successes. Conferences & Events Content Production cc chapman content rulesCC is a best selling author and award winning marketing expert. Here are some of the talking points he gave us. MORE >>

Lead nurturing is best known as the process of educating and interacting with your leads consistently, building trust and gaining mindshare in the process till they are ready to buy from you. The B2C industry has always relied on building buyer personas, which then become the core of all their marketing programs. This method of breaking down you prospects into different groups based on their demographics, interests, motivations etc. So what is it that really differentiates a lead nurturing activity from your regular email marketing activity? Developing personas. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services New Product Launches: Don’t Overlook Your Distributor Partners Many manufacturers are so focused on the features and benefits of their new product that they sometimes forget about educating and motivating their distributors to insure a successful launch. The key here is to make sure they have your product on the shelf so when the contractor comes in and asks for it, they have it. Put yourself in their shoes. MORE >>

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. That said, through all the research (both quantitative and qualitative), we’ve found  six differences that are separating good to great content marketers. The Focused, Educational Content Platform. Great content marketers have developed (some for many years) targeted, educational content portals similar to what media companies have been doing for decades. Marketing. MORE >>

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. New School: Design and Build for a Visual World. Old School: Build and Deliver Upon a Major Campaign. Launching a product at the Consumer Electronics Show? MORE >>