BuzzSumo

APRIL 15, 2020

Educating and delighting your customers is the key to building long-lasting relationships with them. But what if I can’t sell my products/services online? In that case, you can still educate your target customers while they’re looking for solutions and ideas. But they’re not the same thing. Content for pre-sale.

Content Marketing 103

Content Marketing Content Paid Search Agency Knowledge Base 103

Scoop.it

OCTOBER 27, 2022

While you’re not alone in assuming the two terms are synonymous, they’re actually different. In this section, we’re pulling back the curtain on content curation and discovering why it’s important for service-based industries. Build trust in customer relationships. Educate your customers. Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. However, many of them stop doing it altogether once they’ve gained a sizable customer base.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Hubspot

DECEMBER 23, 2021

Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Let's jump in. Cross-Selling Example.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. Just as your business is always evolving, so too is your knowledge base.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Product USP. Product USP. Integrations.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Hubspot

JUNE 12, 2020

Otherwise, we're holding a conversation without context, and customers won't be able to build a relationship with you. You should be conducting research into cultural norms just as you would for any other part of your product or selling process. Customers are beginning to be made aware of your company and the products you offer.

Content 100

Content FAQ Paid Search Agency Internet Marketing 100

Sharpspring

NOVEMBER 10, 2022

If you are starting a blog to get cited and build connections with journalists, you need to keep your niche content amplifiers in mind: What is it that can peak their curiosity and encourage them to write about your business. Clearly define whether the main purpose of your blog will be to educate, entertain, and/or inspire.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Ontraport

DECEMBER 1, 2021

They can create customer portals and self-service centers, blogs, online courses and membership sites, online directories, knowledge bases, user-generated content, and other interactive experiences — all without being encumbered by technical roadblocks or hefty developer bills. More About Dynamic CMS and the Ontraport Platform.

CMS Development 75

CMS Development Enterprise Management Work Management Marketing Management 75

Vidyard

APRIL 19, 2017

And, while your support team can’t always afford to throw more human-hours at the challenge of educating them, you can deploy self-help resources that hand them the keys to their own success. Build out your library of customer service videos to answer common questions! Video itself is also a perfect medium for education.

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

nDash

NOVEMBER 18, 2021

This guide outlines how to define an internal writing team and how they differ from freelance writers. For example, they should focus closely on ideation, product, sales, and more—they shouldn’t focus on content creation. Knowledge sharing. That’s where you’ll use freelance copywriters.

Work Management 52

Work Management Marketing Management Case Study Case Studies 52

Cintell

APRIL 30, 2019

Your customers are not the same and you need to recognize who they are, their differences and preferences. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Ontraport

DECEMBER 1, 2021

They can create customer portals and self-service centers, blogs, online courses and membership sites, online directories, knowledge bases, user-generated content, and other interactive experiences — all without being encumbered by technical roadblocks or hefty developer bills. More About Dynamic CMS and the Ontraport Platform.

CMS Development 72

CMS Development Enterprise Management Work Management Marketing Management 72

Conversica

DECEMBER 20, 2022

While that’s not the most chipper note, Conversica is in a slightly different position. Our company was founded in 2007 and our product launched in 2009. Our product actually helps companies protect revenue during economic slowdowns. More than anything, you want happier and more productive workforces working on high-value tasks.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Vision6

AUGUST 20, 2020

When a customer purchases your product, it is just the start of their relationship with your brand. Customer onboarding is an end-to-end process that educates customers about the benefits of your product or service. The whole point of onboarding is to acquaint users with all the features of your product.

Loyalty 72

Loyalty Buyer Personas Lead Scoring Lead Ranking 72

Sana Commerce

MAY 30, 2023

Onboarding for B2B customers in e-commerce is the process by which a business would educate customers about the web store’s functionalities, features, and benefits. Examples of methods you can use to educate customers include e-learnings on a platform, scheduled calls, training manuals and so much more.

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Mailmunch

JUNE 24, 2021

Research across different industries suggests a 5% increase in customer retention and can improve your profits by 25% to 95%. That is a huge figure — one you cannot overlook if you are looking to build a business that is sustainable and prosperous. This does not always mean your product is ineffective. Learn from your customers.

Churn Rate 55

Churn Rate Marketing & Strategy Loyalty Click Rate 55

Hubspot

OCTOBER 22, 2020

Both B2C and B2C marketing automation work to send relevant messages, increase efficiency, and drive revenue, but let’s further unpack their differences. B2B marketing automation delivers more mass-oriented content that’s focused on educating and nurturing leads through a pre-established sales funnel. B2B vs. B2C Marketing Automation.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Adobe Experience Cloud Blog

JULY 24, 2017

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. Marketing Automation.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

BenchmarkONE

DECEMBER 4, 2019

Convincing someone to give your service or product a try, knowing it truly is going to benefit them and help them meet their marketing goals is exhilarating, and it can leave you feeling accomplished and satisfied. Could your customers figure out how to use your product or service on their own? Ongoing Education.

Creativity 66

Creativity Marketing & Strategy Paid Search Agency Education 66

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Prioritize Educational Content. When it comes to thought leadership , education outweighs promotion. It builds trust and credibility with your audience, which is the foundation of authentic thought leadership.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. And, in these uncertain times , you can use it to help build trust in you and your business. Start strong.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

BDB

JANUARY 12, 2024

Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. Which products are most valuable? By including experts from across the globe, B2B nutrition marketers have a bigger pool of promising contacts to collaborate with, which can later inform product development. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. What’s the Difference Between Inline and Lightbox Embeds? Product and/or Service Page Videos 3.3 Product and/or Service Page Videos 3.3 Build for Accessibility 4.4 Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

TrustRadius Marketing

OCTOBER 19, 2022

You have a sea of different software solutions and all of them have different capabilities. If you build a price range with room for some of the more expensive software then it will be easier to get the best-fitting software for the team. Enterprise solutions may be better suited for private on-premise systems.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Vidyard

MARCH 15, 2022

Even if they’re not working the same building/city/hemisphere as you are, video is a great way to bring new reps on board. Company Onboarding Videos Company culture, code of conduct, and product knowledge are crucial for new hires to understand. Have them repeat the messaging in different ways until they nail it.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Vidyard

JULY 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Top Video Distribution Channels Based on Role 2.4 Trends for Different Types of Business Videos 2.1.1 Top Video Distribution Channels Based on Role 2.4

Template 73

Template Video Marketing Work Management FAQ 73

Outgrow

DECEMBER 10, 2021

In this blog, we are going to talk about how ConnectWell and Outgrow have partnered to create a wide range of health risk assessment tools that are science-based and interactive to enhance user engagement. Using Outgrow, you can help and educate your customer, instead of just selling. What Is ConnectWell? So, what are you waiting for?

Outgrow 52

Outgrow Tools Work Management Guidelines 52

Choozle

APRIL 20, 2021

Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store purchases, DMV records, online browsing habits, and other sources. Goal: Brand Awareness.

Segmentation 52

Segmentation Cost Per Thousand CPM First-Mover Advantage 52

Televerde

AUGUST 31, 2021

They ensure that customers reach their desired outcomes with your product or service. Customer success increases the likelihood that customers will make additional and renewal purchases, builds better relationships, and encourages customers to recommend your company to peers. Educate Your Team. Quick Takeaways.

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Vidyard

MARCH 15, 2022

Even if they’re not working the same building/city/hemisphere as you are, video is a great way to bring new reps on board. Company Onboarding Videos Company culture, code of conduct, and product knowledge are crucial for new hires to understand. Have them repeat the messaging in different ways until they nail it.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

Even if they’re not working the same building/city/hemisphere as you are, video is a great way to bring new reps on board. Company Onboarding Videos Company culture, code of conduct, and product knowledge are crucial for new hires to understand. Have them repeat the messaging in different ways until they nail it.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Hinge Marketing

DECEMBER 7, 2017

If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around a struggling business. And How Does it Work?

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Outgrow

APRIL 30, 2023

Ways to Build a Quiz as an Online Course Creator Online courses are becoming increasingly popular among entrepreneurs and influencers, all hoping to reach a larger audience and teach others what they know. Since your learners can be from different geographical areas, you can also provide courses in different languages.

Course 52

Course Outgrow Ad Building User-Generated Content 52

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. What’s the Difference Between Inline and Lightbox Embeds? Product and/or Service Page Videos 3.3 Product and/or Service Page Videos 3.3 Build for Accessibility 4.4 Homepage Videos 3.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

TrustRadius Marketing

OCTOBER 21, 2022

ADP, a popular business software platform, has its own great explanation of the different HR tech systems right here. . It may even be easier to shake up the process and talk to some sales teams about potential products first. The time it takes to actually get employees to learn software can slow down workflow and affect productivity.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Martech

MAY 2, 2022

I was somewhat disappointed to see only minimal improvements to my favorite Service Hub tool, the Knowledge Base, which our company uses for internal documentation. Either from the Sales menu, Payments, or go to the Settings area, Objects, Products, Payment Links tab. Now you can easily sync them into production.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52