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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

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Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done. How prioritizing your day down to five difference-making tasks can revolutionize an organization. Eat the Frog First. In This Episode.

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Blending is taking two products, services, or experiences and merging them into a new creation. As an adjunct professor, I’ve noticed that my students are increasingly attracted to blended products and experiences. Then, start your development there. Why We Want Blended Experiences. How to Start Blending.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.”

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. That way you’ll be developing products your customers want.

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5 B2B Content Strategies that Make the Customer the Star of the Story

Content Standard

Just as an appliance, vehicle, or even an insurance policy can make a customer’s life easier and more worry-free, B2B companies aspire to make the same difference. When it comes to building B2B content strategies, there are many ways to accomplish this. Salesforce.

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

It’s important to test user behavior, find out how customers want to listen and respond, develop partnerships with marketing teams to expand your social footprint, and determine what percentage of that traffic is coming from customer support inquiries vs. content marketing efforts. Register your HP product.