Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Platform Markets are Different. Platforms are technologies that serve as a foundation for development.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Also critical was involving users in the development of the dashboard.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. Members reported that children were developing blisters within hours of being diapered with Dry Max.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.” ” Now the customer is saying “Here’s what I want and you build it for me.”. They conduct experiments.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. The Social Business platform that IBM is building has these components: Social networking. Premier is building a new platform that will allow it so measure, gain insight and imnprove the health of our populations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. With split testing, you can try two different experiments, each targeting a different segment of your customer base. PUTTING IT ALL TOGETHER.

ROI 50

ROI Paid Content Social Marketing Webcast 50