KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. But link building is not easy. The Quick Link Building Hits. Tactics that build brand awareness first and inbound links second. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%).

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? For CabinetM, at our stage of development, expanding our pipeline is our top priority. Anita Brearton , Founder and CEO, CabinetM. Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos. B2B marketers looking to get their product or service in front of their audience are now looking to video first.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Show your product in action. Then have them take a bunch more photographs of you looking in different directions. The pointer. Feature #1?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. For instance, Inside.com now has almost a million active email subscribers for their variety of email newsletters based on different topics, like technology, San Francisco, or marketing. Company news announcements. Sale announcements. Customer spotlights or interviews. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 26, 2016

They are able to connect with buyers interested in their products and make a sale. B2B marketers use social media for completely different reasons than their B2C counterparts. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 19, 2018

It can happen at the beginning of a program, at the outset of a new product launch, or basically, anytime you want to check in on performance and develop new data-driven content ideas. There are, of course, many different ways to approach a content audit. Are the top results product pages? Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. To host in China, you need to work with your site developers closely for creative options. Build Links. Baidu values unique and updated content, just like Google.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Where to Learn Google Analytics. Google Analytics Academy. Google Analytics Blog.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

SEPTEMBER 10, 2019

But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. If you’ve ever shared an IT department or a web development team, you’ll immediately understand why this matters. B2B ecommerce marketing dwarfs B2C ecommerce.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JUNE 7, 2016

DO YOU THINK MARTECH DEVELOPERS ARE CHANGING THE WAY THEY DEVELOP SOLUTIONS TO CATER TO THEIR USERS? “No No doubt, among marketers, there is a definite preference for products that are easy to implement and simple to use. However, their focus areas are very different.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

KoMarketing Associates

MAY 12, 2016

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Can You Focus on Culture?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. See the difference? Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MAY 4, 2017

This insight supports the notion that B2B marketers need to continually re-evaluate the B2B buyer journey, in an effort to understand the impact digital marketing tactics have in sales and business development. How effectively are we tying keyword efforts to content development associated with B2B Buyer intent?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 22, 2017

Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build a unique set of digital capabilities.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

KoMarketing Associates

JULY 30, 2019

When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. Thought leadership content should always inform and educate your audience, providing actionable information that truly makes a difference. Keep Your Website Active.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Simply scheduling out several different social media posts on a tool like HootSuite and then not checking for any comments or questions from the user base defeats the purpose of social media as a whole.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 10, 2021

There are a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. Different from Local Teaser features in that they don’t include reviews. Then use these insights to guide your content development efforts. Nothing builds trust like reviews. People also search for.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 30, 2019

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Use this data to inform your persona development. With all of this data in hand, it’s now time to start building out your personas. Step 3: Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. This was followed by more developed strategies (72 percent), and better content distribution (50 percent). B2B Marketers and Content Marketing in 2016.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 12, 2019

This has been developing for years and is now standard practice among B2B marketers. Developing the type of content that ranks takes time and expertise, and getting that content to rank can take several months or more. Just carry those user profiles from coding and product development over into your marketing.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

NOVEMBER 7, 2017

One of the benefits in building better relationships is the opportunity to receive more candid feedback when program strategies and tactics don’t go as expected. When crafting tactical SEO recommendations, consider the following: Are you establishing objectives when developing an SEO recommendation?

SEO 140

SEO Work Management B2B Advertising Agencies 140

KoMarketing Associates

AUGUST 2, 2018

That’s being driven by two trends: Email campaigns are growing more complex in terms of development and the data that’s involved. Currently, when it comes to email content planning, brands aren’t treating peak seasons much differently than they treat non-peak season campaigns. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

MAY 23, 2017

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Build Brand Awareness & Loyalty. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 2, 2016

We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward. List building initiatives do not need to focus solely on sales-specific objectives. Social Media Discovery Attribution. Social Attribution in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 13, 2018

Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. The difference was the perceived value that the user was receiving, as well as how hard the fields are to answer. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JANUARY 4, 2018

“I think that manufacturing content marketers, like most other B2B marketers across other industries, have gotten the message about how important it is to build a subscriber audience – one that wants to receive your content. To build an audience, you need a strategy – a roadmap showing what you’re going to do to get to where you want to be.”.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 31, 2018

Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. Often B2B companies overlook these areas because they want to build links that may reach a wider audience. But having a robust online presence with links from several different types of organizations and websites is more genuine.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MAY 5, 2016

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Not only that, but people don’t fully understand that there is a difference between what marketing needs to accomplish, and what a content team is trying to accomplish.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Turn the Computer Off, Really.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. The bottom line is if you aren’t connecting emotionally with your customers, you aren’t building a brand. But, what does this mean for B2B online marketers?

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

NOVEMBER 8, 2018

Build Brand Awareness. Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. This is useful for an organization that has an audience who may consume content and information online differently. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 6, 2016

At the same time, the platform is developing and adding features, which has affected how B2B marketers are able to do things like target ads to specific audiences, target different parts of the funnel, as well as measure campaign performance. Should B2B marketers focus on LinkedIn ads over ads on other social networks?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. To add injury to insult, they had 20 other products to bring online, not to mention to release internationally.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

JANUARY 19, 2017

If you build it, they will come. When first starting out with a content marketing program, it’s easy to think in terms of content production. Develop a Fall-Back Plan for When Results Don’t Turn Out as Expected. It’s not just that familiar mantra from one of the greatest movies of all time.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120