B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MAY 31, 2012

. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. … …Your products aren’t as unique as you think. In fact, in most markets, the products and services are fairly commoditized. Identify your audience; 2.)

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

Let’s look at some of the differences and opportunities on both platforms. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. The Demographic is Different on Instagram and Pinterest. Instagram, not so much.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 30, 2014

The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011). Customers want to feel valued when they are in their buying process as well as when they use a product or service. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

OCTOBER 28, 2014

For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Build keyword intelligence for Search Engine Optimization (SEO). Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 21, 2014

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100