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Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
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Webbiquity
JULY 28, 2022
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail.
Webbiquity
SEPTEMBER 6, 2022
Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.
Blue Flame Thinking
APRIL 22, 2024
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. How is your solution different? What Problem Does Your Product Solve?
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.
Tomorrow People
JUNE 20, 2022
What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. This is because brands can’t be easily copied, unlike most types of products. Without them, competing against other brands becomes a more challenging task. Meaningfulness.
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