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Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. January can be a good month with leftover sales opportunities but many sales teams face a weak February/March. Week Two :      Each Salesperson sends email/postcards #2 to the same Group A 20 suspects.

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How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link building and content marketing are two profoundly different strategies and each has their respective strengths and weaknesses.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Some of the tools I am fond of using for SEO campaign development. Learn from them.

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How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Read on to learn how our sales development teams creatively motivate their reps to exceed expectations this month!

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It''s time to dive into developing a comprehensive marketing strategy. product demo that highlights the ease of use and deployment. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. YouTube is different from video distribution on other types of social media platforms, which each have their own strengths. Long-Tail Discoverability.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. Know Where to Start and How to Simplify Content Development. First things first: it’s time to build a marketing strategy and end content chaos. Align. Execute.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. In addition to a website redesign and repurposing old content, the tax and consulting firm created a content marketing plan with a new vision focused on developing their reputation as subject matter experts. Step 2: Develop Buyer Personas. Marketers are creating more content than ever.

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The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? The content is a given. I don’t believe that we should be paying to build somebody else’s audience. How do we create or change perception and drive awareness in different cultures, different channels? Mark: Agree.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. employees build personal brands.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.  Photo credit: Wikipedia.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

It’s time to develop an email strategy that will resonate with each customer. leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. They then created “buying cycle campaigns,” which are automated campaigns that target different customers in a recency, frequency, monetary (RFM) model.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( T o learn more, check out our free guide to leadership.). Reaching out to more people within your organization sends the message that you’re open to different perspectives.

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12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. The right message at the right time: With every stage of the buying process, your prospects will want (and accept) different things from you.

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How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Download a sample chapter. Group consensus.

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7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard

Hubspot

For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time. Productivity is something we'll have to continue working on for the rest of our lives. Image Credit: Austin Kleon.

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Most likely it is a very complex stew of ALL these things that build up over time, and this is precisely where social media fits into the equation. First, I am going to give you ONE view. by Mark W.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel. Here are the most common questions I get asked here at Act-On: “How did you build your video production studio?”.

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How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Some of these activities certainly can include decision-making respective to a product or service solution. This same reasoning applies to a product, buying, or decision criteria. What Is An Insight? Insights Inadequately Portrayed.

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge. Tips for Working With Developers. 1) Include them in the planning process. Slack.

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. Stop presenting. So, what should be done?

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. His team builds solutions and deep consumer insight to help companies better engage the mobile, local & social consumer of the future.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about.  2. Your success metrics will look drastically different from anyone else’s, because your customers, their needs, and your business plan will look drastically different. Communty-building community building Not making that up. No advice needed, thanks.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada. The new buying process.

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How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want. Tech company employees are very different from oil and gas workers in the field. January 20, 2014. It’s Not You, It’s Me.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” ” The mix ends up being different for every brand.

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Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline. 1. Speaking with authority adds value to your brand, builds brand awareness, and establishes trust.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

So—how do you build those high-quality links? What are the best link-building strategies in a post-Panda world? How can you leverage business relationships and giveaways to quickly build quality backlinks? Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Do You Practice Safe Link Building?

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? The Call To Action and the words associated with it will obviously be closely tied to the “Offer” you have developed.

What are the building blocks of a lead generation strategy?

Sales Engine

It’s like they’re trying to build a house by digging a hole and immediately buying the windows and the wall treatments before meeting with an architect. And even worse, they choose an architect that specializes in bridge building. So what are the building blocks of a lead generation strategy? Marketing has traditionally been focused on branding to create awareness.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

Here are some observations - consumer marketers have to build databases; B2B marketers don’t. You can file this under “things so obvious that it feels stupid to even mention them”, but it’s still an important difference. But the total costs are still higher because someone has to build and maintain the underlying database. - B2B systems include landing pages and web behavior tracking; most B2C systems don’t. This means there’s less need for process reengineering, program design, content development, and the other changes that often trip up B2B marketing automation projects.

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