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Vision Edge Marketing
APRIL 9, 2024
Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount.
Salesforce Marketing Cloud
JANUARY 3, 2024
If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.
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Biznology
APRIL 11, 2022
Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use.
Webbiquity
NOVEMBER 23, 2021
As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? Keyword Density.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum.
Martech
MARCH 13, 2024
Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. It’s time to move beyond these outdated tactics.
Salesforce Marketing Cloud
DECEMBER 6, 2023
There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. Use Product Management Today’s webinars to earn professional development hours! The goal may sound simple, but it’s hard to do.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
How inclusive is your UX research? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Advertiser: Interactions LLC
In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration.
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