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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? CLM uses multiple metrics for stipulating the levels of customer satisfaction.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. That immediately shifts the focus from “net new” customer acquisition to customer retention.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. I joined PathFactory because they are leading the way in content intelligence with such happy customers and a competitive product roadmap that I want to be a part of bringing to the market.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric. But do they? Don't miss out––register today!

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

Forrester 107
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[ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022

Porch Group Media

A 5% increase in customer retention can boost profits by 25% to 95% and almost 65% of a company’s business comes from repeat customers. However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. Companies who prioritize customer experience see over 1.5x