Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. Imagine going on a blind date.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Zoominfo

FEBRUARY 16, 2021

What’s more, ZoomInfo’s research team analyzed recent web searches conducted by Fortune 500 companies on 10 topics that might indicate an early interest in building loyalty. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 124

Planning Personalization Marketing & Strategy Multi-Touch Attribution 124

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Upselling and Cross-Selling to Current Customers.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Marketing Insider Group

NOVEMBER 30, 2021

In this blog, we share how you can build trust using a customer marketing strategy. This relationship-based approach encompasses the entire customer journey , but primarily focuses on building high-quality relationships through adoption, retention, expansion, and most importantly—advocacy. So personalize, personalize, personalize.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The goal: account growth.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Work by McKinsey found that enterprise agility improved financial performance by 20 to 30 percent.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. For him, it’s about building (and leveraging) substantive relationships. “A Think of cross selling into entirely new accounts.

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Optinmonster

APRIL 8, 2024

17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients that you’ll need to build high-converting product pages. With videos, it’s almost as if you’re shopping in person! Avoid using stock descriptions that lack personality. The more descriptive you can get, the better.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Optinmonster

APRIL 11, 2024

Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Problem: Your customers are skeptical one-time buyers.

Automation 84

Automation Marketing Websites Work Management Conversion 84

Hubspot

OCTOBER 11, 2019

This is where personal selling comes into play. Personal selling is the key to a well-balanced sales organization, and, in this guide, we’re going to explain why that’s the case. Personal selling is most commonly used for business-to-business (B2B) selling, although it’s also used in retail and trade selling, too.

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. The goal: account growth.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. To overcome the relationship gap with the much larger competitor, the team decided to involve sales & take a personal approach to marketing. And, she proved how it impacted P&G personally. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Currently, just one in five organizations effectively personalize their content at scale. There’s no room to slip up: Personalize, or else.

Organization 105

Organization Personalization Effectiveness Forrester 105

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 81

Purchase Marketing AI Optimization Customer Satisfaction 81

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? What is Upselling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Martech

FEBRUARY 15, 2024

Perhaps this project is the leverage you need to get that personalization project approved. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. To build efficiency, we must start by tapping into our existing customer bases. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 83

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 83

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. The need to understand both their personalities and preferences is crucial. The need to understand both their personalities and preferences is crucial.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Golden Spiral

AUGUST 4, 2022

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. The same is true for building your own compensation plan for your sales team. Sound like a tall order?

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. To become customer-centric, listen to customers, understand their needs, personalize their experience and measure satisfaction. Build it into your mission and values. Happy customers = more revenue.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. Personalize marketing campaigns: Use purchase history data to personalize your marketing campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. Use those to fuel your outreach and personalize your campaigns.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Account-based marketing (ABM) is a proven go-to-market strategy that focuses on the best-fit accounts, surrounds the entire buying committee and drives engagement by delivering personalized messaging and content that communicates your value. Use those to fuel your outreach and personalize your campaigns.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171