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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think?

Jigsaw 48
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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

CRM vendor RightNow offers something similar under the label of Cloud Links. - It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. These can be loaded into sales and CRM systems to make them easily accessible.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities. .

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? Utilizing existing in-house lists is the best place to start building your framework.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .