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Lenny's Newsletter
SEPTEMBER 5, 2023
Each week I tackle reader questions about building product, driving growth, and accelerating your career. That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. For your first set of customers, trust is the key. Art by Natalie Harney. Let’s jump right into it.
Martech
OCTOBER 23, 2023
Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. Storytelling, brand values and community building can be strong strategies. Here’s how.
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Metadata
APRIL 8, 2024
I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. I don’t blame them, either.
Metadata
DECEMBER 5, 2023
Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. Roll up your sleeves It’s almost time to launch some experiments, but there’s a bit of dirty work to do first.
Tomorrow People
FEBRUARY 2, 2018
So how does a great relationship between client and agency teams start? Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project.
Tomorrow People
FEBRUARY 2, 2018
So how does a great relationship between client and agency teams start? Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project.
Terminus
NOVEMBER 13, 2019
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. B2B marketing departments were trying to shift towards creating meaningful relationships with entire teams and buying groups but were ill-equipped to do the job, and sales was unmotivated to partner beyond the MQL handoff.
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