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B2B Memes

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Does Danger Lurk in the Language of Social Media?

B2B Memes

When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. My working life is now completely consumed by content marketing.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100
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Is Advertising in New Media Doomed?

B2B Memes

And independent content providers, in turn, will have even less revenue to keep them going. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. Whatever comes of this controversy, the danger it represents is clear.

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Is Advertising in New Media Doomed?

B2B Memes

And independent content providers, in turn, will have even less revenue to keep them going. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. Whatever comes of this controversy, the danger it represents is clear.

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Journalists as Buzzword Killers

B2B Memes

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. But in content marketing, they are disastrous.

Ethics 100
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Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution. Related posts: Be Yourself.

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