Does Danger Lurk in the Language of Social Media?
B2B Memes
JULY 22, 2011
When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding.
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