Remove build

Chris Koch

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

So now that we have established your personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence. Following” is a non-threatening way to build up your network of contacts without having to know any of them. Pick a tool for managing Twitter.

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When does content need to be mobile?

Chris Koch

We got a question this week from an ITSMA client asking about developing a business case for creating mobile applications for their website content. And they both lead to content that benefits from being mobile. Do they feel that they will miss something by being away from the content for even a short amount of time? Continuity.

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There is only one objective in social media: create learning networks

Chris Koch

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. The rest is promotion.

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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob.

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Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob.

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Where should your corporate blogs live?

Chris Koch

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. It can takes years to build enough word-of-mouth to build a marketing worthy audience for a blog. Surrounding the blog with links to other sections of the site gives the blog credibility and helps build interest.

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Social media raises the bar for customer intimacy

Chris Koch

These are companies that go out of their way to build close customer relationships. They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Intimacy through content. We can do it with content.