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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Marketing your company is as important as your routine business operations and requires just as much work. For example, twice as many companies now compete on customer experience than price or product.) (For example, twice as many companies now compete on customer experience than price or product.)

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website. Guest post by Harris Myers.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates.

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Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Adobe Experience Cloud Blog

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. The more personalised and relevant the experience, the higher the conversion rate will be. .