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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. And specialty food company Stonewall Kitchen saw 4.5X AI saves merchandisers (and customers) time. Take a look at Roots , a Canadian apparel brand. higher basket rates, 4.8X

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How Adidas builds metaverse experiences and partnerships

Martech

Build a metaverse-ready team. Tesla’s Elon Musk had just tweeted that his company would accept payment for cars in Bitcoin. From the 55 people who initially showed interest on a company chain email, Wykes-Sneyd created a 22-person taskforce that included employees across the organization. Create a roadmap. Get MarTech!

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than ever before. Consumers are more aware of businesses’ ethical practices and expect companies to be transparent and act responsibly.

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How Sur La Table uses AI to power customer experience

Martech

“We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

A great customer experience alone is not enough for the success of a company. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Also Read: Losing Customers Before Conversion?