The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Building a lead-to-revenue process that results in real revenue transformation requires more than temporary remedies. So how do you know if your company needs a lead-to-revenue assessment? Purchased technology to score and nurture leads.
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