Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Sound familiar? They certainly don’t need the publicity.

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Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Many salespeople see no upside in sharing information, which is a practice which is essential to building social capital. They’re short-term thinkers.

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Social Media Training Media Opinions 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

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Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. With the exception of Gizmo, all the companies have something to sell. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

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Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter.

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Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50