Chris Koch

APRIL 2, 2010

This company understands my pain. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. Twitter , LinkedIn, etc. Okay, so it’s not big emotion, but it hits some buttons: Gratitude. These guys are smart. Image via Wikipedia.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Use Twitter for monitoring.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company. Get them twittering. Gatekeeper. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

AUGUST 5, 2011

I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. There are just too many people passing through those turnstiles not to put up a sign somewhere.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

MARCH 19, 2010

First, here’s what we do as part of monitoring: Track conversations about your company. You need to know what’s being said about your company online. Trouble is, we’re finding in our research that most companies stop here. Build influence by answering questions. Build loyalty be being timely. Track propagation.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

FEBRUARY 24, 2010

Social media is another channel—one of many—for making the connection and building the relationship with customers. But I think the nature of B2B makes it harder for companies and customers to have a satisfying relationship that’s entirely virtual than it is for B2C companies. Social media is no silver bullet. Tweet This Post.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Chris Koch

DECEMBER 2, 2011

Companies are having success pulling in fans by linking to charitable cases. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100