20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.
How to Build Your Email List from LinkedIn and Twitter
JULY 2, 2015
According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. 91% of all US based consumers use email daily. Author information. Amy Hall. Amy Hall.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile : @Intel. Intel.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. his content operation, building a 65-employee studio to. only started building their content studio in the fall of. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. by building an audience and tying your content back to. company? All rights reserved.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” This makes LinkedIn a compelling new tool for professional networking and lead generation.
The 10 Don’ts of Twitter for B2B Marketing
APRIL 26, 2016
Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
LinkedIn Has Opened the Content Marketing Floodgates
Digital B2B Marketing
MARCH 4, 2014
LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. You have a Twitter following. Build the company following.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. content efforts, building out cohesive strategies that. as media company.” of content marketing technology companies have.
Why You Should Consider Using Twitter for B2B Leads
APRIL 5, 2016
Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. It’s a strategy he believes other companies can replicate. Forrester , 2013. Connect.
5 Big tips to make LinkedIn ads work for you
grow - Practical Marketing Solutions
SEPTEMBER 16, 2015
LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale.
Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
SEPTEMBER 25, 2012
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Twitter Updates. But this isn’t the only rule for clickable Twitter sharing.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. Build your brand. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. Ask questions in your LinkedIn message content.
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. To compete, modern organizations must adopt an always-on approach to building. suppliers, and can help facilitate corporate communications and build company culture.
11 Twitter Tips for Building Business Relationships
PWB Marketing Blog
SEPTEMBER 29, 2011
More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
4 Reasons to Publish on a LinkedIn Blog
Writing on the Web
FEBRUARY 20, 2015
Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.
Build your brand (for free)
DECEMBER 30, 2014
This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp. “But what about all my competitors? Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). The post Build your brand (for free) appeared first on Biznology.
Definitive Guide to Planning a New Content Initiative
to plan and produce effective content for their respective companies. And vague answers like “building brand awareness” or “to. build trust in the brand. internal company communication. story of a large technology company (a fortune 100 company) that had 18 different. Build Your Content Strategy Around that Persona - Make that persona the core.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Company Size.
13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
AUGUST 28, 2015
So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. It certainly worked for The Sufferfest, a video training company for dedicated cyclists.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. If you’re targeting businesses look for information like industry, geographic location, customer size, number of employees, number of branches, type of produce, annual revenue, and the age of the company.
10 reasons why Twitter is content marketing’s best friend
grow - Practical Marketing Solutions
OCTOBER 28, 2013
Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. years prior.
3 essential steps to build a powerful personal online brand
grow - Practical Marketing Solutions
MARCH 3, 2014
Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Unless you are a celebrity, most business professionals can’t build a brand just by tweeting or posting on Facebook. Ignite the brand.
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. No, LinkedIn isn’t enough. you’ll need to be in more places than just Twitter. personal site.
How to Build Your Twitter Following (for Free)
MARCH 5, 2015
Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. Tweet often.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
Staffing and Launching Your Content Marketing Program
Building an Editorial Calendar 20 V. companies around the globe: 1. Building an editorial calendar to hold yourself ac- countable to a consistent publishing schedule. 4. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. Strategist—building brand awareness, fortifying our. All rights reserved. growth.
A Simple Trick To Improve Your LinkedIn Campaign Performance
Digital B2B Marketing
MAY 8, 2014
If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. But many B2B marketers also find LinkedIn campaigns to be challenging. There is a better way.
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.
How LinkedIn Company Pages Work Like Magic for B2B Marketers
The Forward Observer
NOVEMBER 26, 2012
Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Recently, LinkedIn announced a new look for its Company Pages.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly. Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. And then there’s LinkedIn.
B2B Marketing Trends for 2016
Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. social advertising on LinkedIn, programmatic networks like Choozle) that. and Twitter followers. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.
Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
It's All About Revenue
AUGUST 29, 2013
This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective.