While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Linkedin for B2B Marketing. Here is the raw full transcript which shows you who participated with links to their Twitter profiles. We manage company pages for our clients. MORE >>

Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. Here are five ways to approach B2B Twitter engagement: 1. The beauty of Twitter is its mobility. Original content. Retweets. MORE >>

Twitter. Keeping on top of events via Twitter in particular can be very beneficial, but there are always limits and challenges. Re-tweeting and adding favorite tags help, but most people are looking for content, so be prepared  ahead of any conference and know what you plan to post and when; think of this as your Twitter editorial calendar. If you are adding thoughts into the Twitter stream don’t just think about adding content from the event, but think about the messages and content you already have that can complement the event and topic. Video. Photography. MORE >>

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential. 11 Reasons Your LinkedIn Company Page Sucks. MORE >>