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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). When it comes to social selling, broaden your horizons to think past LinkedIn, even for B2B. Get Your Employees More Involved.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Rather than wasting time going through antiquated training processes, only to ask sales reps to unlearn them later on, put together a program that targets your future sales team members and builds strong habits from the start. Building on those concepts, video allows for continued training as new strategies or approaches become available.

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

5 at the Social Media Strategies Summit , “Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy.” We hold customer care in high regard across the board at Vitamix, so translating this to social is something that came naturally to us as a company!

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. It represents 19.4%

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15 Connectivity Tools to Make the Teamwork Dream Work

ClearVoice

As one of the first peer-to-peer services to allow calls from PC to PC, Skype has come a long way from its origin story. With software available for both Mac and Windows, as well as iOS, Windows and Android mobile devices, Skype includes instant messaging, call and screen share capabilities. Let’s check out a few options: 1.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

In addition to our own software, we’ve been using solutions from other providers to build what we feel is the ideal growth marketing software stack. It’s our pleasure to present this stack to you in the hope that it helps your company either get up and running quickly or accelerate faster. CRM: OneFocus™. Business Operations: Google.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Launching a company is not all about having a killer business idea. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. You Have More Opportunities to Launch a Company. Today, this is not so. Resources are more Available to Entrepreneurs.