3 essential steps to build a powerful personal online brand
grow - Practical Marketing Solutions
MARCH 3, 2014
Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Unless you are a celebrity, most business professionals can’t build a brand just by tweeting or posting on Facebook. Ignite the brand.
Are you a social media marketing hunter?
JULY 2, 2013
If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they on Facebook for real or are they really on LinkedIn ? This is the next in the series, including Are you a social media forager? This one’s about hunting.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”
The Bad News Is … You Are Meeting My Expectations
DECEMBER 9, 2013
There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing
Do you have a handle on your online reputation?
JULY 31, 2012
But, unless you’re currently burping up a storm or feel one welling up in your gut, and you have the time, the technical prowess, a feeling of passion for getting in there all fisticuffs, you can start building your online foundation right away and for free — yes, free (treasure, not time — nothing’s free and this is going to take a lot of your time, especially up-front).
How Smart People Do Social Selling
FEBRUARY 29, 2016
If you don’t really get the core principles of social media, you’ll struggle – no matter how many LinkedIn tricks you know. Check out the charts below. A bit of training and company support makes a difference: Unfortunately, it appears most companies aren’t offering this kind of support. LinkedIn InMail. Skype call. There’s a reason: It works. Two minutes, max.
5 Ways to Get the Most From Google+ Communities
MAY 27, 2013
It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Collect inspiration for blog content, present your company’s product, or simply deepen your relationship with members of the community. Tag Your Posts.
Why We’re Thinking About Messaging Apps All Wrong
FEBRUARY 9, 2016
Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. where chat apps took longer to catch on. So what does that mean for marketers? Well, let's take a closer look. Likely not.
Steve Nicholls on Social Media as a Crucial Component for Success
Ad Your Comment Here
MAY 7, 2013
LinkedIn, for instance, is very useful for the creation of a professional hub of current and past co-workers, who become <em>connections.</em> These in turn can link you to their own connections so that you become at the center of a web of professional connections – generating a lot of opportunities for network-building. Next to that, LinkedIn Answers allows users to ask business-related questions to their network as well as the bigger LinkedIn hub. Also, LinkedIn’s reference check helps users search for references on a potential employee or employer.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.
Is Social Media the New Cold Call?
Sales Intelligence View
APRIL 19, 2011
Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. InsideView is being leveraged by sales people to build territories, create watch lists for trigger events and identify social networks that their prospects and customers and active in. There are many alternatives to cold calling.
Visible Expert Profile: Jay Baer
JUNE 16, 2014
His foray into the world of digital marketing did not occur until Jay’s friend needed a marketer to join his new company, Internet Direct, in 1994. “I became the vice president of an Internet company without ever having used the Internet,” Jay says. Besides driving visibility, Jay also gleans insight into what the big companies and players are doing, day to day.
Social Recruiting Leaders: 10 To Watch
NOVEMBER 20, 2012
Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes. Social Recruiting / Social Media Experts To Follow.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' has its own LinkedIn Today.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers. Advice: Huge brand and sales opportunity. 5. Building Longer Term Customer Relationships. Advice: Invest time in LinkedIn. Advice: ROI?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog. be authentic. Thanks Jeff!
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Joomla - Joomla is an content management system (CMS) which enables users to build websites and online applications.
The silent majority: Why people don’t comment on your blog
grow - Practical Marketing Solutions
MARCH 30, 2010
Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. know that sounds a bit cliche but I don’t think having an authentic voice is so much about standing out as it is about allowing readers build their own connections. Share this on Linkedin. Digg this!
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Skype Outage, Foursquare Update & Goo.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. linkedin. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Print.
The Bamboo Project Blog
Buzz Marketing for Technology
OCTOBER 4, 2008
Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? Social networking is being used to connect newly-hired employees with mentors and coaches as well as build relationships with other employees. â??In The investment these companies will make in blogs, social networks, and communities will â??stimulate The Bamboo Project Blog. Web 2.0 Web 2.0
10 Rules for Succeeding in a Web 3.0 World
MARCH 16, 2011
LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Hoffman used LinkedIn Skills as an example of how leveraging data can improve user experience. LinkedIn compiled a list of skills that were popular on their network and then graphed these important skills.
How to Get Some ???Quick Wins??? for Your B2B Lead Generation
AUGUST 7, 2014
B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan. problem I have frequently pointed out in my writing. Try it! 3.
Best of 2008 (So Far) - Social Media Optimization, Part 2
OCTOBER 27, 2008
How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Gmail, Skype and AIM). Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool?
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 8217; On Linkedin. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. don’t know your company.
PKM and the Organization - Pollard
Buzz Marketing for Technology
JUNE 27, 2008
Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. The quote at right is what one executive told me when I suggested his company make such an investment. Fast Company Blog. LinkedIn. Fast Company.