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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Unless you are a celebrity, most business professionals can’t build a brand just by tweeting or posting on Facebook. Ignite the brand.

Are you a social media marketing hunter?

Biznology

If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they on Facebook for real or are they really on LinkedIn ? This is the next in the series, including Are you a social media forager? This one’s about hunting.

The Bad News Is … You Are Meeting My Expectations

WindMill Networking

There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Journalist Byte: Five Suggestions for PR 2.0 Relationship Building

WindMill Networking

personal account is one thing, but if your account indicates a company affiliation or states you are a PR or media relations specialist , it should reflect your name. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., ii) If you’re the PR lead behind company account(s) make that evident in the Bio. cdnpoli.

5 Ways to Get the Most From Google+ Communities

Biznology

It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. In many cases, the network’s communities offer the same targeted discussion and vibrant mind-sharing available in LinkedIn groups. Collect inspiration for blog content, present your company’s product, or simply deepen your relationship with members of the community. Tag Your Posts.

How Smart People Do Social Selling

Act-On

If you don’t really get the core principles of social media, you’ll struggle – no matter how many LinkedIn tricks you know. Check out the charts below. A bit of training and company support makes a difference: Unfortunately, it appears most companies aren’t offering this kind of support. LinkedIn InMail. Skype call. There’s a reason: It works. Two minutes, max.

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Steve Nicholls on Social Media as a Crucial Component for Success

Ad Your Comment Here

LinkedIn, for instance, is very useful for the creation of a professional hub of current and past co-workers, who become <em>connections.</em> These in turn can link you to their own connections so that you become at the center of a web of professional connections – generating a lot of opportunities for network-building. Next to that, LinkedIn Answers allows users to ask business-related questions to their network as well as the bigger LinkedIn hub. Also, LinkedIn’s reference check helps users search for references on a potential employee or employer.

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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. where chat apps took longer to catch on. So what does that mean for marketers? Well, let's take a closer look. Likely not.

Is Social Media the New Cold Call?

Sales Intelligence View

Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. InsideView is being leveraged by sales people to build territories, create watch lists for trigger events and identify social networks that their prospects and customers and active in. There are many alternatives to cold calling.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' has its own LinkedIn Today.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

Social Recruiting Leaders: 10 To Watch

WindMill Networking

Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes. Social Recruiting / Social Media Experts To Follow.

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Marketing Trends for 2011

Blue Focus Marketing

Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   Advice:   Huge brand and sales opportunity. 5.     Building Longer Term Customer Relationships.   Advice:  Invest time in LinkedIn. Advice:  ROI? 

Visible Expert Profile: Jay Baer

Hinge Marketing

His foray into the world of digital marketing did not occur until Jay’s friend needed a marketer to join his new company, Internet Direct, in 1994. “I became the vice president of an Internet company without ever having used the Internet,” Jay says. Besides driving visibility, Jay also gleans insight into what the big companies and players are doing, day to day.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

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90 Tips to Make Your Blog Rock

delicious b2bmarketing

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog. be authentic. Thanks Jeff!

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Joomla - Joomla is an content management system (CMS) which enables users to build websites and online applications.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. linkedin. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Print.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Skype Outage, Foursquare Update & Goo.

The silent majority: Why people don’t comment on your blog

grow - Practical Marketing Solutions

Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. know that sounds a bit cliche but I don’t think having an authentic voice is so much about standing out as it is about allowing readers build their own connections. Share this on Linkedin. Digg this!

The Bamboo Project Blog

Buzz Marketing for Technology

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? Social networking is being used to connect newly-hired employees with mentors and coaches as well as build relationships with other employees. â??In The investment these companies will make in blogs, social networks, and communities will â??stimulate The Bamboo Project Blog. Web 2.0 Web 2.0

How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan. problem I have frequently pointed out in my writing. Try it! 3.

10 Rules for Succeeding in a Web 3.0 World

Hubspot

LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Hoffman used LinkedIn Skills as an example of how leveraging data can improve user experience. LinkedIn compiled a list of skills that were popular on their network and then graphed these important skills.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Gmail, Skype and AIM). Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool?

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 8217; On Linkedin. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. don’t know your company.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. The quote at right is what one executive told me when I suggested his company make such an investment. Fast Company Blog. LinkedIn. Fast Company.