Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Another reason to be conscious about your online presence is that it can help you build a quality personal brand.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images. — Elixir Hotel (@theelixirhotel) June 6, 2018.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. Organic and paid social media are two important components of a successful social media strategy for manufacturing companies. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Launch Marketing

SEPTEMBER 30, 2020

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. LinkedIn – While there are several social media channels available to promote your content, LinkedIn is one of the primary channels for B2B marketers. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Social media can be especially useful to support link building efforts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Option 1: Use Existing Resources. Building revenue. Even so, $6.30

Cost 208

Cost Lead Ranking Buy Ad Building 208

SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. Instead of casting a wide net, ABM allows companies to personalize their messaging and tailor their campaigns for each individual account. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention. Share Company Happenings.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. You’ll want to do due diligence to ensure you find the right fit for your company. Do you have internal operations, marketing , or human resource issues? Do they take part in social media discussions on LinkedIn and Twitter?

Consulting 259

Consulting Business Marketing Proposals Planning 259

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Company culture or behind-the-scenes videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Directive Agency

MAY 20, 2020

So what audiences do you need to build and how do you effectively interact with them? . Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Webbiquity

FEBRUARY 8, 2022

How will your company compete for workers through the next decade? Here’s the story of Stephen Moore and the company he founded, Culture Booster. Culture Booster is a human resource software platform. “We’re The Company. Company size: four total staff—Stephen, co-founder and CTO Josh Greenwell, and two contractors.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

SocialPilot

FEBRUARY 9, 2024

Michael posts great videos on skill-building. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. What do social media managers do?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. How to Build Your Customer-Driven Growth Engine.” LinkedIn: Don Peppers (329K followers) Twitter: @DonPeppers (10.5K

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Envy

JANUARY 17, 2022

When building a startup, most Founders work according to a mental check list. Build customer base. Your startup’s core values support the vision, shape the culture and reflect the attitude of the company. All too often, startup marketing focuses on the product and leaves developing the company’s values to later down the line.

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients. Follow @illuminHQ

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Webinar Metrics 86

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 86

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. Two years ago, Twitter @FlexPod had about 1,000 followers—now we are well over 10,000 and growing.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers.

Social Media 78

Social Media Media Brand Identity Branding 78

ClearVoice

DECEMBER 14, 2020

When I say the term “link building,” does a big “spam! While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110