Remove build

ANNUITAS

article thumbnail

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. But when it comes to their go-to-market approach, most companies continue to engage in random acts of sales and marketing, and so-called ‘growth strategies’ subsequently fall apart at execution.

article thumbnail

An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). How long should it take for sales to follow up on a lead?

Marketo 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The End of Forms as We Know It

ANNUITAS

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

article thumbnail

6 Components of a Perpetual Demand Generation Program

ANNUITAS

A company needs to be able to anticipate a buyer’s needs, and then adapt as their needs change. Lead Management Strategy. In tandem with content that serves the buyer at every step, lead management works behind the scenes to place leads in the proper “bucket” and dictates how leads are handed off to sales.