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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

And that explains why so many companies now focus on the digital content that works strategically to move customers through the sales funnel as they become increasingly interested in what’s being offered. A shared Google document could be a repository for content ideas and key references from both sides. How aligned is your company?

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Well, the data-driven company acquisition race continues at full throttle. As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. Clearly, any company still in business after 178 years is doing something right. Head spinning yet?

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. LinkedIn Sales Navigator. Pros: Cons: Adapt.io.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. You should be able to build campaigns around anything you want. Real Analytics.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. You should be able to build campaigns around anything you want. Real Analytics.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Tips On How to Use LinkedIn for Better Lead Generation.