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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Gather the revenue influencers in your company—CEO, marketing, sales, operations, IT—to gain insight into the way your internal teams work together. Step 1 – Revenue Influencer Feedback.