Customer Experience Matrix

APRIL 27, 2020

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. I’ve put a working version of this in a Google spreadsheet that you can access here. You can reach me through LinkedIn here. Even my game designer grudgingly allowed that it “made sense pretty quickly” and was “kinda fun”.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2012

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. But the company is focused on combining information from other systems, not replacing them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 9, 2010

More specifically, Curata lets marketers build Web sites that republish content on selected topics, such as news of a particular industry. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 3, 2013

Since it offers the full set of “all-in-one” system features, Venntive can serve the full set of “all-in-one” clients: those coaches, law firms, financial advisors, and others that Sugarman mentioned, plus online retailers, service companies, and small manufacturers. campaign features in Venntive are uncharacteristically limited.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120