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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. He did go on to explain: “Brand makes marketing.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples. How To Be Seen.

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How to Successfully Mine Your Social Media Data

Sprout Social

With the data, you can then build social media analytics to make sense of the raw information. LinkedIn Analytics. Another popular social media platform with built-in analytics tools is LinkedIn. You can access LinkedIn Analytics through your Company Page. Google Analytics.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100
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8 Effective B2B Lead Generation Strategies

LeadSquared

If so, are there people in your company who can do the following? I am working with a bulk messaging, cloud telephony and digital marketing company. Firstly, you have to decide your target market and build a good database of companies that would fall into this target audience. Different tools have different costs.