Direct-to physician marketing, FLoC: Wednesday’s daily brief
Martech
JULY 14, 2021
My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. He did go on to explain: “Brand makes marketing.
Let's personalize your content