Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Guest post by Dylan Berger.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics. Create a streamlined registration process. Conversion.

Organization 240

Organization Marketing Management Planning Click Rate 240

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? And we were getting paid for it.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Budget Programs 120

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I started thinking: is cold outreach (outbound sales and marketing) one of these muscles that companies are being forced to build?

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Caledonia, WI.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

chiefmartech

MARCH 23, 2021

A disruption happened — in this case, the past Year Without Pants of everyone working remotely and in-person events completely shut down — that opened up new opportunities for marketers to reinvent the way they engage with their audiences. Who knows how many of these companies will be around in 5 years. But it’s a great movie.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

Zoominfo

OCTOBER 5, 2021

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. By leveraging a B2B data provider , they can reference company organization charts and reporting structures to identify contacts that fit the profile of an attendee.

Profiling 100

Profiling Webinar Metrics Contacts B2B 100

Marketri

MARCH 6, 2024

It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. We held a CEO panel event at Deloitte’s offices, thanks to Karen Hoy, and a networking event at the exclusive Pyramid Club. The events were a hit, and the Marketri and Deb Andrews names were out there!

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. You need a solid foundation, strong walls, and a roof that keeps everything inside safe and dry.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 100

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 100

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Why we care. The impact of this is unlikely to be limited to political marketing.

Marketing AI 90

Marketing AI Paid Search Agency Companies Amazon 90

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Team Building. Launch Party.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Martech

MARCH 8, 2024

Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Training Generation Budget Programs 99

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. What impression would you like to make as a company?

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. Build trust with great communication skills and transparency. The more you know about Salesforce and how it can help your business, the more valuable you are to your company. Companies and people who choose not to innovate are eventually left in the dust.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Hubspot

SEPTEMBER 10, 2020

Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Conferences.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Directive Agency

FEBRUARY 17, 2023

We recently wrapped up our first company retreat of the year this past January! How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world. These events are organized in a way that provides business value, but also a creative space for meaningful discussions.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65

Product Ad Building FAQ Communities 65

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. It was planning time. It had to be different.

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 90

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 90

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. And for good reason!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52