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Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? And building a trusted data foundation is the first step in executing on that vision.
Martech
SEPTEMBER 24, 2021
Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” “We can ultimately push it back into our systems so that we’re getting that cleaned data that we can use from then on,” said Freschi, speaking on his own company’s platform choice.
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Salesforce Marketing Cloud
APRIL 21, 2022
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.
chiefmartech
MARCH 13, 2024
Mid-market companies (500 to 2,500 employees) have 245. Oh, and by the way, those numbers don’t include: (1) Any custom apps the company has built, including with low-code or no-code platforms. (2) The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. And large enterprises have 650.
Biznology
AUGUST 26, 2013
B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Parent company/enterprise link. Year the company was started. Unique identifier (to match and de-duplicate records).
Albacross
APRIL 20, 2022
Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. The company stands out from other providers for its data mining technology, which tracks and refines data from over 20 billion unique sources. Company Number Is Available to Be Exported to CRM.
Rev
FEBRUARY 15, 2023
It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! Of course, building a revenue operations team is only the first step.
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