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Writing on the Web

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I don’t think enough of you do a good job of trust building. But hardly anybody talks about trust building.

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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ He told me that the employees (the ones I coach) forward him my newsletter.

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Here is a golden opportunity for you to get new business contacts , build meaningful relationships and so on. Here is your chance to show your expertise in your professional life and without character restrictions!

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

As I shared in my last post, your newsletter should build trust and confidence with your readers. He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. Your newsletter is a representation of you and your business.

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Better Blogging: Messages that Inspire Desire…

Writing on the Web

My company needs to build credibility and trust. A good-looking professional blog or website will build a marketing list. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. Find out the really important benefits that come when people use your company. What’s your message?

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How Do You Choose a Blog Platform?

Writing on the Web

No matter which version of WordPress you choose, you never have to worry about continually evolving the software to match the ever-changing standards for sites on the web, as Automattic, the company behind WordPress, does that for you. So, which WordPress is best for you? Author Bio.

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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Here are other comments I received: “I just met with the COO at a company where I’ve been coaching. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”. “The