The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 9, 2024

Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. is a leading consultant and former Columbia University professor who helps companies deploy machine learning. What’s missing? A specialized business practice suitable for wide adoption.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339

The Forward Observer

JANUARY 12, 2024

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). The secrets to crafting compelling value propositions that sell your product.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 8, 2023

As a leader, it’s your job to build and guide that experience. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152